Tuesday, October 6, 2009

Google's getting into the language-learning game

Google Ventures, Google's venture capital arm, has invested an "undisclosed amount" of its $100 million in EnglishCentral, Inc., an English-language learning website where learners can watch popular videos (such as a clip from Forest Gump or a Red Bull ad) and then get graded on how well they pronounce the words spoken in the videos via EnglishCentral's "unique speech recognition platform".

This investment represents nothing more than Google dipping its toe in the water of the language-learning world. Let them get in up to their ankle or knees, and we'll all think back to the quaint days when we thought Rosetta Stone was a big player in the language-learning world.

Google Ventures, Atlas back language startup EnglishCentral [Mass High Tech]
Google Ventures Invests In English Language Learning Startup EnglishCentral [paidContent.org]

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